Alejandro Quinteros was born in Lima, Peru in 1968. He grew up between Peru, Honduras, Mexico City and Puerto Rico. He studied sculpture at The University of Massachusetts in Amherst and later in Chicago where he received a BFA and a MFA from The School of the Art Institute of Chicago. His work has been exhibited in Chicago, New York, Canada, Barcelona, France and Puerto Rico. Since 1993 he lives and works in San Juan, Puerto Rico. He is an associate professor at The Department of Fine Arts at The University of Puerto Rico where he teaches computer imagery, photography and sculpture. In 2000 he created The Workshop for Art and Technology (ARTEC) in The University of Puerto Rico for the teaching and research of interactive technologies for the arts.

This video is a parody of American cultural values as seen thru its mass media industry. Hypnosis is the political state of the American public in love with itself. Apathy, instant gratification, narcissism, consumption and the ever-present notion of individuality thru conformity are themes explored in this work. My intention is to create a decorative device that acts as a hypnotizing wheel, beckoning the audience to conform to the beautiful society where eating steak, NASCAR racing, bomb throwing, web-cam masturbation, religion and politics are one and the same.